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Free YouTube CPM Calculator — Calculate Cost Per Mille

The FlowShorts YouTube CPM Calculator is a free tool that calculates your YouTube CPM (Cost Per Mille) from your ad revenue and monetized views. It also provides a CPM benchmarks table across 15 niches with region-adjusted rates, helping you understand how your CPM compares to industry averages. CPM is what advertisers pay per 1,000 ad impressions — to see what you actually earn, check your RPM (which is after YouTube's 45% cut). No signup required.

How It Works

Use the CPM Calculator tab to calculate your actual CPM from your YouTube Studio revenue and monetized view data. Use the CPM Benchmarks tab to browse average CPM rates by niche and see how audience region affects CPM. The tool also shows estimated RPM (your earnings after YouTube's 45% cut) for each niche.

YouTube CPM Rates by Niche (2026)

YouTube CPM varies widely by niche. Finance & Insurance advertisers pay $27-$55 CPM. Legal channels see $33-$55. Real Estate gets $36-$64. Tech & Software commands $18-$36. Education is $15-$27. Health is $15-$29. These are advertiser CPM rates — your RPM (earnings) is roughly 55% of CPM after YouTube's revenue share.

CPM vs RPM Explained

CPM is what advertisers pay per 1,000 ad impressions. RPM is what creators earn per 1,000 total views. RPM is always lower than CPM because: (1) YouTube takes 45% of ad revenue, and (2) not all views are monetized (some viewers use ad blockers or watch non-monetized content). To estimate RPM from CPM, multiply CPM by 0.55 and adjust for your monetized view ratio.

100% Free · No Signup Required

YouTube CPM Calculator

Calculate your cost per mille and compare to niche benchmarks

Find out your YouTube CPM from ad revenue and monetized views. Compare your CPM to 2026 averages across 15 niches and 10 regions.

2026 CPM data15 niches coveredCPM → RPM conversion

From YouTube Studio → Analytics → Revenue

From YouTube Studio → Analytics → Revenue

Free to use. No signup required.

YouTube CPM Benchmarks by Niche (2026)

Advertiser CPM rates based on US audience. Your RPM is approximately 55% of CPM.

NicheCPM RangeYour RPM
Real Estate$36 - $64$20 - $35
Legal & Law$33 - $55$18 - $30
Finance & Insurance$27 - $55$15 - $30
Business & Entrepreneurship$22 - $45$12 - $25
Tech & Software$18 - $36$10 - $20
Education & How-To$15 - $27$8 - $15
Health & Wellness$15 - $29$8 - $16
Fitness & Sports$11 - $22$6 - $12
Travel & Lifestyle$9 - $22$5 - $12
Food & Cooking$9 - $18$5 - $10
Beauty & Fashion$7 - $15$4 - $8
Motivation & Self-Help$7 - $15$4 - $8
Gaming$5 - $13$3 - $7
Entertainment & Comedy$4 - $9$2 - $5
Music$4 - $9$2 - $5

How the Calculator Works

Calculate your YouTube CPM in three steps

1

Enter Your Data

Input your ad revenue and monetized views from YouTube Studio, or browse CPM benchmarks by niche and region.

2

Calculate CPM

Get your exact CPM and see how it compares to niche averages. The tool also converts CPM to estimated RPM (your actual earnings).

3

Compare & Optimize

Browse the CPM benchmarks table to find higher-paying niches, understand regional differences, and learn strategies to increase your CPM.

Frequently Asked Questions

Ready to grow your YouTube channel?

Calculate your CPM above, or start creating AI-powered YouTube videos with FlowShorts.

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